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Firefox new logo4/10/2023 ![]() Color and graphic treatment unite them and connect them to the master brand. These are meant to relate most directly to the master brand as peers to the Firefox Quantum browser icon.įinally, the icons for new applications and services signal the unique function of each product. Firefox Developer Edition and Firefox Nightly are rendered as color variants of the Quantum icon.īrowsers with a singular focus, such as our Firefox Reality browser for VR applications and our privacy-driven Firefox Focus mobile browser, share a common design approach for their icons. We continue to simplify and modernize this icon, and people who use Firefox tell us they love it. Who knows? Someday this icon may be what people think of when they hear the word “Firefox.”Īt the general-purpose browser level, we’re proposing to update our Firefox Quantum desktop icon. The masterbrand icon will show up in our marketing, at events, in co-branding with partners, and in places like the Google Play store where our products can be found. The brand architecture for both systems is made up of four levels.Įach system leads with a new Firefox masterbrand icon - an umbrella under which our product lines will live. Do these systems suggest our position as a tech company that puts people over profit?.Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?.Can the design logic of these systems stretch to embrace new products in the future?.How visually cohesive is each of them? Does each hold together?.Do these two systems still feel like Firefox?.We’ll be using these criteria to evaluate the work: Our focus at this point is on the system. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. You can make your views known by commenting on this blog post below.Įxtreme caveat: Although the products and projects are real, these design systems are still a work of fiction. Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. ![]() No one is being asked to design anything for free.Today, we’re sharing our two design system approaches to ask for your feedback.įor those who recall the Open Design process we used to craft our Mozilla brand identity, our approach here will feel familiar: Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences. We needed to start from a new place.Ī team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Recoloring that logo or dissecting the fox could only take us so far. But they are still taking a poll to keep their audiences involved in their decision of changing their firey foxy logo.īelow are the designs of the two system approaches that team Mozilla has proposed.As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Even though they clearly mention that these designs are proposed designs and nothing is finalized as of now. “With your input, we’ll have a final system that will make a Firefox product recognizable out in the world even if a fox is nowhere in sight.” The team is taking a poll on whether the audiences and users like the foxy logo or the fox’s back in the logo. Mozilla asks its users to provide their feedback in the comments section of their blog post. Director, Firefox User Experience and Tim Murray, Creative Director announced this on their blog. “Firefox is creating new types of browsers and a range of new apps and services with the internet as the platform,” as written by Enros and Murray. Thus, they are planning to redesign their old foxy logo. The officials explained that their original logo of a fast fox which depicts speed and power does not depict the power and worth of their entire product range. With all the technological and digital advancements happening people will need newer tools to benefit from them the most. Mozilla is all set to launch a new design system.
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